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Ripple Creative Group Turns to NVIDIA Quadro and PNY

To Streamline Management of Massive Virtual Building Tour Files and Establishes a New Standard for its Production Pipeline
Communicating what's in the mind's eye of an architect or interior designer can be daunting, especially for large, unusual, or groundbreaking projects. Ripple Creative Group has built its business around visualizing building and real estate projects in such exquisite and accurate detail that anyone can see what the built project will actually look like. Their latest project, using one massive file for design and edits, not only let Ripple achieve the 100% paperless design/build process criteria for the ABC Green House virtual tour, it completely revamped the way they work, establishing a more efficient graphics pipeline that has become their new standard.

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The Project

Ripple Creative Group was commissioned by Peninsula Publishing, publisher of building trade magazines such as Builder and Developer and Green Home Builder, and Southern California Edison to create a fully realized 3D virtual tour of the ABC Green Home: a prototype home described as an affordable, buildable, 'green'-certifiable home designed for the way families really live.

To achieve a 100% paperless design/build process from concept through physical completion of the home, Ripple created the virtual tour in tandem with the house design. For efficiency, continuity, and cost-effectiveness, Ripple kept the virtual tour in one giant 400MB file that delivered cloud-based panoramic views for all the architectural pieces of the project.

Moving around and editing in this single massive file required extreme graphics processing power. Ripple turned to PNY for pre- and post-sales technical expertise to help select, integrate and support the right graphics boards to power the project: NVIDIA(r) Quadro(r) K4000 GPUs. With this technology, Ripple not only delivered a 3D, ultra-realistic, full-blown interactive virtual tour of the ABC Green Home, but also created a more productive and efficient pipeline, which Ripple now uses for all its clients.

The Players

Ripple Creative Group ( is a full-service multimedia production studio offering marketing and visual communications services for the building and real-estate industry. Ripple pulls together graphics, video, 3D content, and animations into websites or interactive presentations to provide a compelling, believable, visual narrative of a project's core attributes-visualizations that linger in the audience's imagination, often blurring the distinction between concept and reality.

Ripple depends on workstations powered by NVIDIA(r) Quadro(r) GPUs to create and manipulate the extremely large, realistic graphics files depicting its projects.

PNY Technologies, Inc. ( Offering pre-and post-sales assistance, three-year standard warranty, toll-free professional technical support, and an unwavering commitment to customer satisfaction, PNY partners and customers experience first-hand why PNY is considered a market leader in the professional graphics industry.

"The ABC Green Home turned out to be a true experiment not only in net-zero energy building, but also with our virtual tour pipeline. The Quadro GPUs allowed us to create, navigate in, edit, and handle the entire virtual tour using a single, polygon-intensive panoramic file stored on our 24 TB file server. Previously, we created virtual tours by separating the house parts into discrete files, and it was a real challenge to track and remember to propagate edits to all the files. The success of this ABC Green Home project propelled us to adopt the new single-file approach with all our clients-which they love, because it allows us to work faster, make changes more easily, and saves money in the long run through greater accuracy and efficiencies."
- Joe King, President, Ripple Creative Group

The Challenges

  • Make a 3D interactive virtual tour, accurate to the smallest detail, for a groundbreaking ABC Green Home prototype.
  • Provide instantaneous feedback to the home's architect and designers and integrate edits quickly and cost-effectively.
  • Carry the net-zero energy goals of the home's physical construction into the entire design process.

The Solution

  • Using software that included Autodesk(r) 3D Studio Max and ChaosGroup's VRayLight, Ripple Creative Group constructed a virtual tour of the ABC Green Home that allowed the home's designers and builders to visualize and edit all the details of the home before it was built.
  • Manipulating and editing the polygon-intensive 400MB interactive virtual tour file required the graphics processing of three workstations equipped with NVIDIA Quadro K4000 GPUs.
  • PNY worked with Ripple throughout the entire process of choosing the right NVIDIA GPU solution, from selection and integration to post-sales support. PNY provided the high level of technical support and commitment required to make sure Ripple could push forward without any glitches.
"We got some amazing feedback on the interactive virtual tour itself. One of the sponsors showed it to his staff, who reacted with shock. 'You've already built it?' they asked. The sponsor laughed and explained, no, it's just a virtual model. But it was so real it fooled a lot of people."
- Joe King, President, Ripple Creative Group

The Results

  • Ripple was able to build the interactive virtual tour of the ABC Green Home as the home was being designed, so that designers and architects could make, see, and finalize changes before physical building began.
  • The virtual tour allows people unable to visit the ABC Green Home in person to experience and appreciate the same benefits as a physical tour: the understanding that sustainable, green, net-zero energy building practices are attainable and affordable to average homeowners, using traditional building processes and materials readily available at standard home improvement stores.
  • Based on the Quadro GPUs' large-file management capabilities, discovered during the ABC Green Home virtual tour process, Ripple changed its pipeline for all subsequent clients to make it more efficient and cost-effective.
"PNY's customer service is outstanding. They give us 100% attention for every little issue that arises, and they get us up and running in no time. They're also invaluable in guiding us toward the best products for our own pipeline, based on our unique needs, and in providing the total solution so that installation is a breeze."
- Joe King, President, Ripple Creative Group

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Related Keywords:PNY, NVidia, NVIDIA Quadro

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  • Ripple Creative Group Turns to NVIDIA Quadro and PNY by DMN Editorial at Jun. 23, 2014 12:34 pm gmt

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