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Adobe Unveils Breakthroughs in Video and Film Production

New Announcements ahead of NABShow By Ko Maruyama
Next week, NABShow will offer many new solutions for production and post production in the broadcasting world.  Ahead of that avalanche of news, Adobe has made an early announcement of their own.  New products in their CreativeCloud lineup for video users.

CreativeMac will have coverage from the floor next week, but there is exciting and fun new features that you'll want to make time for when you're at or watching coverage from Las Vegas next week.







Adobe Unveils Breakthroughs in Video and Film Production
Virtual Reality, Character Animation, Sound Innovation Comes To Creative Cloud

SAN JOSE, Calif. April 13, 2016 The way consumers access and view content has undergone sweeping changes. Media and entertainment companies, along with creative professionals, are under increasing pressure to find new ways to create, deliver and monetize content. They must also adapt to rapidly evolving technology advancements, including high resolution capture, new delivery formats and virtual reality to name a few.  Also, enterprises are dealing with an explosion of content demands from constituencies and need to integrate high-impact content types, like video, into their communications strategies.




Ahead of the National Association of Broadcasters (NAB) Show next week, Adobe (Nasdaq:ADBE) has revealed new features across its Creative Cloud tools for video editing, motion graphics, audio and collaboration. Media and entertainment companies are combining these advanced content creation capabilities with Adobe Primetime to help deliver TV and video content across screens. With Adobe's digital marketing tools TV networks and pay-TV providers can drive viewer acquisition, engagement and monetization as audiences embrace over the top' (OTT) content via connected devices such as Apple TV, Sony PlayStation, Roku and Microsoft Xbox. At NAB, Adobe will demonstrate the updated tools and new workflows at booth #SL3910, South Hall (lower) in the Las Vegas Convention Center and at over 120 partner booths from April 18-21.
Adobe Creative Cloud video tools are becoming the go-to source for film editors of both award-winning Hollywood and indie films. The most recent example is Deadpool, the 20th Century FOX blockbuster which shattered box office records. The post-production team from Deadpool will discuss their state-of-the-art workflows and why they chose Adobe Premiere Pro CC in a Creative Master Series panel at NAB on April 19 from 4:15 5 p.m. PT.
Upcoming productions using Premiere Pro CC include Mindhunter, David Fincher's new series for Netflix, and 6 Below directed by Scott Waugh and starring Josh Hartnett, which is currently shooting in 6K RED and will be edited natively in Premiere Pro.

Creative Cloud video tools are also powering a new generation of content delivered via social channels like YouTube, Facebook and Instagram.

"The videos we make at RocketJump are pure entertainment' said Freddie Wong, Founder of RocketJump, the hybrid studio/production company behind the popular RocketJump YouTube channel with nearly 8 million subscribers and 1.3 billion views. 'We've been users of Adobe's Creative Cloud for years and love the new features coming soon. In addition to editing native footage in Premiere Pro and creating awesome visual effects in After Effects, we use Photoshop for graphics, Audition to sweeten audio, Media Encoder to export content, and now Creative Cloud Libraries to share assets'

Immerse Yourself In Creativity
Adobe continues to deliver technology that opens unimagined creative opportunities for video and film production, and now, immersive experiences. In the next release of Creative Cloud ' available in early summer -- Premiere Pro CC will add new virtual reality capabilities, including 'field of view' mode for spherical stitched media.  In addition, thanks to Adobe Stock integration into CC apps, customers are already experiencing productivity increases of 10 times, when adding stock content into creative projects, including video*. In the upcoming release, Adobe Stock will have enhanced connections with CC apps and new workflows will enable Adobe Bridge and Lightroom users to contribute to the Adobe Stock marketplace directly from within the application.

Other feature highlights coming soon to Creative Cloud include:
  • Edit immediately during ingest allows Premiere Pro CC users to get straight to work, while importing their video and audio files in the background.
  • Powerful proxy workflows in Premiere Pro CC and Adobe Media Encoder CC enable users to easily work with heavy 8K, HDR and HFR media, so editors can switch between native and proxy formats freely ' even on lightweight machines.
  • Enhanced Lumetri Color tools within Premiere Pro CC adds HSL Secondaries to expand the editor's toolkit for making color correction and adjustment easier for all filmmakers.
  • New video and audio preview engine in After Effects CC delivers superior playback of cached frames for a smooth experience.
  • Easier and more efficient Character Animator includes a simplified puppet creation process that enables users to easily tag puppet layers easily and record multiple takes of a character's movement. Users can animate puppets to respond to motion and trigger animation accordingly.
  • New Essential Sound panel in Audition CC enables anyone to mix audio content with professional results.
  • Quickly find Adobe Stock assets with new filtered search in Creative Cloud Libraries. Licensed assets in your library are now badged for easy identification, videos are displayed with duration and format information, and saved videos are linked to video previews on the Adobe Stock site.


Helpful Links
  • What's New in Adobe Creative Cloud for Video: Overview and Creative Cloud Blog
  • Learn more about the new features coming to Creative Cloud video tools Video segment webpage
  • Datasheets: All Pro Video Tools and Character Animator
  • Adobe at NAB: Booth Presentation Guide and Event Schedule
  • Facebook: Creative Cloud, Premiere Pro, After Effects, Adobe CC Video & Audio
  • Twitter: Creative Cloud, Premiere Pro, After Effects, Adobe CC Video & Audio
  • Blog articles: Premiere Pro blog, After Effects Blog, Audition Blog,  Adobe Media Encoder blog and Character Animator blog

Pricing and Availability

At NAB, Adobe is previewing the next major updates to Creative Cloud. These updates are expected to ship in the coming months. The company is offering Adobe Creative Cloud for US $49.99 a month. For more information, visit http://www.adobe.com/go/video.

About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

*Source: Pfeiffer Consulting

© 2016 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, After Effects, Audition, Character Animator, Creative Cloud, Media Encoder and Premiere Pro are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Ko Maruyama is a freelance animator in Los Angeles.  In addition to working on film and broadcast animations, Ko teaches at Pasadena's Art Center College of Design - focusing on motion design.  When working, writing or testing software allows, you can find him lending a hand in the After Effects board and lurking among the Cinema4D, Visual Effects and Photoshop posts within the DMNForums.
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